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ASSIGNMENT 2- Personal Marketing Plan: The Brand Called You

You will be developing a written marketing strategy designed to facilitate your reflective
thinking,
professional development and career strategy. Worksheets from your professor support
this assignment.
This project focuses on your professional goals, by developing your own marketing
strategy for securing
a new position or advancing your career.
All assignments and the marketing plan must be computer generated (double-spaced, 12
pt. font, with one-inch margin on all sides). Correct grammar, spelling, sentence
structure, and word selection are required.
WORKSHEET 1 – DEVELOPING YOUR MARKETING STRATEGY
I. Introduction (how paper is organized, why assignment is important to you)
II. Situation Analysis (significant life events, accomplishments, SWOT of self)
III. Objectives (“To have a job in six months” “To make $65,000 a year” “To work in
Atlanta, GA” “To enjoy my co-workers”)
IV. Target Market (What position and new experiences am I seeking? Where do I fit?)
Profession type
Skills and interests required by position
Industry and organization type
Corporate culture and people factor (independence, structure)
V. Positioning and Core Strategy description (unique characteristics that differentiate you
from competitors; your brand statement)
VI. Marketing Mix chart (improvements on product to reach target market, then place,
price, promotion tactics)
A. Product (Who am I? What makes me different?)
Likes and dislikes
Strengths and weaknesses
Features and benefits
Product positioning (relative to colleagues and competition)
Expertise, credibility, trustworthiness
Degrees, work experience, leadership activities, memberships
B. Price (what is my value to an employing organization? How much can I be
compensated? How much do I want or need?)
Salary and total compensation package
Brand value and equity
Negotiations with the prospective employer
Relative product quality and relationship to compensation package
Psychological and social rewards
C. Promotion (How do I enhance my visibility? How will I communicate with potential
employers?)
Persistence and motivation
Resume
Networking
New projects and connections
D. Distribution/Place (Where can I find this position? Where do I want to be? Where will I
be happiest?)
Geographical location
City or Suburb
Type of place – large corporation, own business, etc…

VII. Action plan (timeline) and any Appendices (resume, cover letter, portfolio)

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