PART A
Create advertising brief
A project plan for the Advertising Campaign for Tourism Australia
Assume that you started an advertisement company. Suppose that Tourism Australia has asked your
company to develop an advertising campaign for promoting tourism in Australia .You are required to
prepare an advertisement brief for Tourism Australia .
Conduct your own research and prepare an advertisement brief for Tourism Australia? Your
advertisement brief should include the followings;
What is the promotion or advertising about (Include advertising objectives) ?
• Why are you advertising it?
• Who are you advertising to?
• Background –Analysis of previous advertisements
• Form/s of advertising or media to be used.
• Identify service providers for various advertising activities
• Information to include in advertisement (Type of message, Tone of voice)
• Information to avoid(legal and ethical requirements)
• Timing/deadlines.(prepare a flow chart/timeline )
• Prepare Advertisement Budget
# You must specify the requirements above and justify your choices. #
# You must include a schedule for the activities (research, selecting service provider, graphic
production, etc) proposed on your project, including milestones
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